Coding to Crusting The pizza brand we all know as La Pino’z, is considered to be one of the major players in the Indian market standing against global giants like Domino and Pizza Hut, La Pino’z means a giant pizza slice, and the name was adopted by its founder Sanam Kapoor to give it anContinueContinue reading “La Pino’z”
Category Archives: Trek of Brand
Unraveling Gillette’s Razor-Sharp Pricing Strategy: Cheap Razors, Expensive Blades
In the vast arena of personal grooming, Gillette reigns supreme, towering over its competitors as the embodiment of shaving itself. Since its inception in 1901, Gillette has not only defined the art of shaving but has also revolutionized consumer behavior with its ingenious pricing strategy. Let’s embark on a journey through time and unravel theContinueContinue reading “Unraveling Gillette’s Razor-Sharp Pricing Strategy: Cheap Razors, Expensive Blades”
Nike: The Masters
How Nike outcasted the title sponsors of the London Olympics 2012 – Adidas. The smart marketing by Nike outwitted the marketing efforts of its most popular rival.
THE ICONIC STORY OF MAGGI
The brand trek of the one of the most popular eatables in the whole food and fmcg industry by nestle: Maggi. How it overcame the shortcomings on the pathway and continued to be the king after being banned due to health hazards founds back in 2015.
Kellogg’s- The Cereal Killer
The growth strategy and failures faced by the cereal killer of the industry- Kellogg’s, while it tried to enter the Indian market in the mid-90’s. A story of another American company that remains the market leader and being the foremost to change breakfast needs of the Indian society.
Tata’s Strategy Decoded
Vivo and BCCI have finally agreed to” terminate” the ₹2199 crore deal signed by Vivo for the 2018-2022 cycle. After a break in the 13th edition of IPL in 2020 as both, the chinese tech company and the board, were caught in a whirl of negative hype following the India-China martial clash in Ladakh’s Galwan Valley in June 2020.
Binge Watching is now Affordable?
Is binge-watching shows your favorite fun time? If yes, then this is a piece of very great news for you! Netflix India has dropped the prices across its subscription plans. And this is not a minor drop but a whopping 50% drop! Yes, you read it right, 50%! Without a doubt, this is a strategicContinueContinue reading “Binge Watching is now Affordable?”
The Ultimate Cleaning Cloth!
At its Unleashed October event, Apple launched new MacBook Pros and new M1 processors. Though not officially launched, one more product winged its way to Apple’s luxury product list. This product is none other than Apple Cleaning cloth. Lately, Apple has made it to the headlines by offering its customers a cleaning cloth, priced atContinueContinue reading “The Ultimate Cleaning Cloth!”
It’s about FACEBOOK
“The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better and that nothing is ever complete.”From Mark Zuckerberg’s letter to shareholders There are a dozen thoughts in a person’s mind at a time. How you work on an idea and make it useful, that makes a difference. Let’sContinueContinue reading “It’s about FACEBOOK”
Parle-G: From Commencement till Now
Parle G — a name that instantly takes us to our childhood memories of having crisp biscuits in a hot cup of milk and quickly having the mushy piece before it smashed back into the milk. An adored tea essential in India, the soft rectangular biscuit is something most of the Indians have grown upContinueContinue reading “Parle-G: From Commencement till Now”
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