La Pino’z

Coding to Crusting The pizza brand we all know as La Pino’z, is considered to be one of the major players in the Indian market standing against global giants like Domino and Pizza Hut, La Pino’z means a giant pizza slice, and the name was adopted by its founder Sanam Kapoor to give it anContinue

BYJU’S: FROM CLASSROOM WHISPERS TO GLOBAL ECHOES

Picture this: You’ve aced one of India’s toughest competitive exams not once, buttwice, boasting a flawless 100 percentile. Top-tier business schools are knocking onyour door, dangling promises of a lucrative corporate future. It’s the dream scenariofor many, right ?A golden ticket to a successful career? However, for Byju’sRaveendran had plans of his own.Instead of succumbingContinue

The Rise of Canva.

Canva, an innovative graphic designing platform founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, has revolutionised the creation of visual content across diverse applications, from social media graphics to business presentations Canva has made its way. Born out of Perkins’ frustration with complex design software, Canva aimed to provide a user-friendly andContinue

Murketing

Murketing is a nebulous advertising strategy which is used to advance a brand in ways which often seem unconventional or even a bit nonsensical. Still, how it is being widely used by millions of brands, see and learn how!!

Growth and Lead Generation

Lead generation is a process of making a stranger aware about the brand presence and gradually influencing him/her to be your prospective buyer and then finally a customer. Let’s see different ways and insights of lead generation which fulfils the appetite of a business.

The 5G Stratum

The new age technology is right here!!! The blog would help you to explore more expandable horizons that this crazy technology would provide to both small scale and large industries of the world.
Find out how it is saving your bucks as well…

THE ICONIC STORY OF MAGGI

The brand trek of the one of the most popular eatables in the whole food and fmcg industry by nestle: Maggi. How it overcame the shortcomings on the pathway and continued to be the king after being banned due to health hazards founds back in 2015.

One for All

Holistic Marketing refers to a marketing strategy that considers the whole of a business and all the different marketing channels as a system under the strategy business with different departments come together and synergy in pursuit of a conscious mission great customer experience and a positive brand image.

Decoy Pricing

Decoy pricing strategy is a cognitive bias that you can use in your product and subscription pricing, in business and marketing in order to influence people’s decision making.
By using this guide, you’ll realise how the decoy pricing strategy works and lures you. How to use it as your marketing strategy to improve your financial dynamics.

Importance of Brand Perception

The sum of a customer’s sentiments, experiences, and opinions about a product or service is referred to as brand perception. It’s what people think a brand stands for, not what the brand claims to stand for. It’s easier to shape your brand’s reputation, assist consumers to understand what sets it different and generate brand equity when you know how others perceive your brand. You can achieve this by tracking customer sentiment and measuring brand perception over time.