La Pino’z

Coding to Crusting The pizza brand we all know as La Pino’z, is considered to be one of the major players in the Indian market standing against global giants like Domino and Pizza Hut, La Pino’z means a giant pizza slice, and the name was adopted by its founder Sanam Kapoor to give it anContinue

Unraveling Gillette’s Razor-Sharp Pricing Strategy: Cheap Razors, Expensive Blades

In the vast arena of personal grooming, Gillette reigns supreme, towering over its competitors as the embodiment of shaving itself. Since its inception in 1901, Gillette has not only defined the art of shaving but has also revolutionized consumer behavior with its ingenious pricing strategy. Let’s embark on a journey through time and unravel theContinue

Simple Enough: History v/s Present

Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aim for what you know will work because that is the only option present in the market. Then came the era with television, this is where the researchContinue

NFT Marketing: Innovating Engagement

Key facets of NFT marketing involve crafting a strong brand identity for these digital tokens, utilizing social media platforms to connect with potential buyers, and collaborating with influencers and artists to foster discussion and engagement. A notable instance of successful NFT marketing is exemplified by Taco Bell, which auctioned five NFTs featuring digital renditions ofContinue

BYJU’S: FROM CLASSROOM WHISPERS TO GLOBAL ECHOES

Picture this: You’ve aced one of India’s toughest competitive exams not once, buttwice, boasting a flawless 100 percentile. Top-tier business schools are knocking onyour door, dangling promises of a lucrative corporate future. It’s the dream scenariofor many, right ?A golden ticket to a successful career? However, for Byju’sRaveendran had plans of his own.Instead of succumbingContinue

“Beyond the Red Carpet: Exploring the Allure and Impact of Celebrity-Owned Brands”

Do you know any celebrity brands? Why are they called celebrity brands? Celebrity-owned brands refer to brands that are endorsed as well as owned by celebrities. Apart from being a spokesperson, they play a significant role in product development, community building, and promotions. Celebrities having their brands is becoming very common these days. Whether it’sContinue

The Rise of Canva.

Canva, an innovative graphic designing platform founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, has revolutionised the creation of visual content across diverse applications, from social media graphics to business presentations Canva has made its way. Born out of Perkins’ frustration with complex design software, Canva aimed to provide a user-friendly andContinue

Working with the future….

          A funny incident comes to my mind, when thinking of AI. A teacher was giving homework to her students. Out of the blue, a student gets up and asks her, “Ma’am, may I, AI?” People living this era are somewhat similar to that student, but like all of us the teacher too is inContinue

Nourishing Narratives.

Did you know that breastfeeding is a boon to humankind ? Not only it benefits the baby but also prevents breast and ovarian cancer in mothers. In a country like India talking about the topic of breastfeeding is very uncommon. Hence it becomes more important to lift such barriers and make such conversations common amongContinue

Marketing Virtuoso: A Green Owl

“I have completed my Spanish lessons. Please release my family from your basement,” readthe comments on the post of a green owl mascot. Presently, the number 1 educational appon the Apple store, Duolingo has built a name for itself. The app’s initial purpose was toprovide courses for people desirous of learning a second language butContinue