La Pino’z

Coding to Crusting The pizza brand we all know as La Pino’z, is considered to be one of the major players in the Indian market standing against global giants like Domino and Pizza Hut, La Pino’z means a giant pizza slice, and the name was adopted by its founder Sanam Kapoor to give it anContinue

NFT Marketing: Innovating Engagement

Key facets of NFT marketing involve crafting a strong brand identity for these digital tokens, utilizing social media platforms to connect with potential buyers, and collaborating with influencers and artists to foster discussion and engagement. A notable instance of successful NFT marketing is exemplified by Taco Bell, which auctioned five NFTs featuring digital renditions ofContinue

BYJU’S: FROM CLASSROOM WHISPERS TO GLOBAL ECHOES

Picture this: You’ve aced one of India’s toughest competitive exams not once, buttwice, boasting a flawless 100 percentile. Top-tier business schools are knocking onyour door, dangling promises of a lucrative corporate future. It’s the dream scenariofor many, right ?A golden ticket to a successful career? However, for Byju’sRaveendran had plans of his own.Instead of succumbingContinue

“Beyond the Red Carpet: Exploring the Allure and Impact of Celebrity-Owned Brands”

Do you know any celebrity brands? Why are they called celebrity brands? Celebrity-owned brands refer to brands that are endorsed as well as owned by celebrities. Apart from being a spokesperson, they play a significant role in product development, community building, and promotions. Celebrities having their brands is becoming very common these days. Whether it’sContinue

The Rise of Canva.

Canva, an innovative graphic designing platform founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, has revolutionised the creation of visual content across diverse applications, from social media graphics to business presentations Canva has made its way. Born out of Perkins’ frustration with complex design software, Canva aimed to provide a user-friendly andContinue

Working with the future….

          A funny incident comes to my mind, when thinking of AI. A teacher was giving homework to her students. Out of the blue, a student gets up and asks her, “Ma’am, may I, AI?” People living this era are somewhat similar to that student, but like all of us the teacher too is inContinue

Nourishing Narratives.

Did you know that breastfeeding is a boon to humankind ? Not only it benefits the baby but also prevents breast and ovarian cancer in mothers. In a country like India talking about the topic of breastfeeding is very uncommon. Hence it becomes more important to lift such barriers and make such conversations common amongContinue

The Six Wheeler Economy.

An article published by Times of India stated that-“Delhi Transport Corporation contributed to 99.7% of losses suffered by state public sector units”But, does this concern me?”Me” as in a student, a working professional, a housewife or an elderly retired citizen. Yes it does have an impact on us but it has different consequences on eachContinue

Marketing Virtuoso: A Green Owl

“I have completed my Spanish lessons. Please release my family from your basement,” readthe comments on the post of a green owl mascot. Presently, the number 1 educational appon the Apple store, Duolingo has built a name for itself. The app’s initial purpose was toprovide courses for people desirous of learning a second language butContinue

Game of Today

We belong to an Indian household. Right? So, you must also have been taunted by your parents about using your digital devices and what you get to learn from using them! Don’t worry, Read the whole blog, so next time you’ll have a befitting reply to your parents’ concern